On May 19th we celebrated 1 year of kooma∙looma. This is a brief recap, from idea to reality, of what we have achieved during the first year of existence. Team: We have put together a great team. Francesca is our latest new entry, joining us last week as Business Operations and Control Director, with 5 years of […]
kooma·looma increases sales and user loyalty
We are happy to announce that our company has moved one important step forward. Milestone 2 has been reached: kooma·looma increases sales and user loyalty for mobile and web companies. Many start-ups begin with what their founders consider a brilliant idea or disruptive business concept. However, new businesses models, new products and services are always […]
How we came up with the Retroclaim feature
The Problem The story we like to tell about how we came up with the “Retroclaim” feature goes like this: My partner and I were trying out a restaurant chain close to our office. While we were having lunch the waiter asks us if we were interested in participating in their loyalty program that would give […]
kooma·looma at Web Summit
We are back! After an intense week of follow ups and recaps (we aren’t actually over yet), here are some thoughts on the experience of kooma·looma at Web Summit 2015. It was first of all a good opportunity to meet first of all fellow “startuppers” like us, to exchange experiences and ideas. This is probably the aspect […]
Launching Europe in Beta
Please excuse us for our silence. The past months we didn’t have much to say. “Nothing” was what was left on our weekly to-do lists. Zero were the “cards” that hadn’t gone into our “done” column on our scrum board at the end of our iterations. “Little” was worth sharing publicly while we were preparing our […]
Some corporate development advice for startups
So last week I had a call with a good friend which happens to be one of the world’s most successful M&A advisors in the digital and tech industry. Here is some corporate development advice he gave us: Make the business really international: If it is a British or Dutch company with 80% of revenues and […]
kooma·looma selected for Web Summit Alpha Program in Dublin
kooma·looma has been selected out of over 12.000 applications, to participate at the 2015 Web Summit Alpha program for startups. Web Summit will run for 3 days from the 3rd to 5th of November in Dublin (RDS). It is the meeting place for the most interesting tech companies across all sectors, stages and geographies. It […]
Discounts vs. Gifts in loyalty programs for digital buyers
Following up on our previous post regarding the benefits of setting up a loyalty program, here we discuss the correct proposition to make such programs effective within the overall sales and marketing strategy. More specifically, we analyse whether it is better to provide discounts to the most loyal customers or if it is better to […]
Social media accounts: setup and first results
So, it’s time to setup our social media accounts. Not surprisingly, we started from Facebook, where people is spending a lot of time, 50 minutes a day on average, according the follwing statistics We created an international koomalooma page and an italian koomalooma page, and spread the word to our friends, inviting them to like our pages. […]
kooma•looma, a loyalty program for web and mobile companies
Well… we talked about our startup tools and first activities, in our third post its time to spend two words on what kooma•looma is all about. But before we get into this, we would like to share some data: Loyalty programs deliver 3 times higher customer satisfaction Customers are 8 times more likely to purchase […]