The digital business environment is hyper-competitive. Digital retailers whether e-commerce stores, content providers or app publishers need to continuously renew their marketing strategies, making use of the most performing channels and tools to grow and succeed. Online marketers use available data to define the best possible strategy and select the most performing “mix” of tools, […]
Targeting Millennials with a Digital Loyalty Strategy
Millennials are the largest segment of the population with disposable income in the US, most of Europe and the more advanced markets. This is why Millennials are the natural choice when defining a target for e-commerce, m-commerce or mobile app businesses. Mobile and online businesses compete fiercely through advertising campaigns in order to attract users […]
What is a BPaaS and what are the advantages of using a BPaaS for loyalty.
Koomalooma is the world’s first Loyalty BPaaS (Buisness Process as-a-Service) and this makes our solution unique with many advantages for our partners. In this post we would like to describe what is a BPaaS and what are the advantages of using a BPaaS for Loyalty. What is a BPaaS? If were to build a […]
Too many loyalty programs and why coalition is the answer
In this post we will dive into one of the top issues affecting loyalty programs. We will see that there are too many loyalty programs and why coalition is the answer. Too many loyalty programs According to a research on American consumers (Bond 2016), each customer is registered to 13.7 different loyalty programs, but is actually […]
What is the difference between koomalooma and a loyalty SaaS?
We define ourselves a coalition loyalty platform-as-a-Service. What does this mean and what is the difference between koomalooma and a loyalty SaaS? Loyalty SaaS koomalooma Cloud based sowftware (API or Plugin integration) Cloud based software (API or Plugin integration) Merchant defines loyalty strategy and campaigns (how many points to issue for purchase/action) Merchant defines […]
Trends of Mobile Industry and Opportunities for Loyalty Programs
We are back from Mobile World Congress in Barcelona (#MWC17), inspired and excited more than ever. Here are some quick thoughts about the state and trends of Mobile Industry and opportunities for loyalty programs and for koomalooma. Mobile Operators It’s not a secret that Telecom Operators’ revenues are decreasing due to innovations from over […]
koomalooma will attend Mobile World Congress 2017
koomalooma will attend Mobile World Congress 2017. Yes, koomalooma founders and team will be in Barcelona from February 28th to March 2nd for #MWC2017, the world’s largest Mobile trade fair. If you are interested in understanding how your mobile business can benefit from our loyalty program you can get in touch with us here.
kooma∙looma wishes you a joyful holiday season and happy new year
As 2016 comes to an end, a brief post to let you know what we have been up to this year and to wish you a joyful holiday season and happy new year. It has been just an incredible year for us. In these twelve months kooma∙looma has: Successfully developed and commercially released an open coalition loyalty platform, […]
kooma∙looma at Gamescom 2016
We are just back from Cologne, and after one day of relax we are here to share the experience of kooma∙looma at Gamescom 2016. What is Gamescom Gamescom is the biggest game trade fair in Europe. Hundreds of thousands of gamers from all over Europe gather in the Köln Messe to interact with their favourite games, to […]
kooma·looma exhibits at Gamescom 2016 in August
kooma·looma exhibits at Gamescom 2016 in August. With a dedicated booth at this year’s event in Cologne, We will introduce our loyalty platform for the games industry and present the results of research conducted on Turkish gamers. Gamescom, Europe’s epicentre for games and gamers, is a very important event for us because it gives us a chance to present kooma·looma to […]