We define ourselves a coalition loyalty platform-as-a-Service. What does this mean and what is the difference between koomalooma and a loyalty SaaS?
|Cloud based sowftware (API or Plugin integration)||Cloud based software (API or Plugin integration)|
|Merchant defines loyalty strategy and campaigns (how many points to issue for purchase/action)||Merchant defines loyalty strategy and campaigns (how many points to issue for purchase/action)|
|Merchant decides rewards||Koomalooma decides rewards|
|Merchants fulfils and delivers rewards||Koomalooma fulfils and delivers rewards|
|Merchants manages program||Koomlooma manages program|
|Merchant takes care of marketing and promotions (e.g. newsletters, etc)||Koomalooma does the marketing for the merchant (sends newsletters, web notifications and other)|
|User can collect points only through the Merchant||User can collect points from many merchants (the alliance or coalition)|
|Users must be registered to earn points||User can register later and reclaim previously earned points|
So, what is the difference between koomalooma and a loyalty SaaS? The bottom line is that with a SaaS (aka Sowftare-as-a-Service) you can implement and manage your own loyalty program, with koomalooma you join a managed loyalty program.
Selecting the best solution
What is best for your mobile or online business? This depends of course depends on your type of business, on the effort you can put into managing your program. It also depends on the cost of the program you can afford and most of all the current scale and reach of your business.
You are better off with koomalooma, if:
- you want to bring a truly rewarding experience to your customer, and at a much lower cost;
- If you want to concentrate on your core business and let others manage your program;
- If you want to benefit in terms of visibility from the large koomalooma member base already registered to our program.
You can set up your account and get started immediately here
If you want to know more about koomalooma you can get in touch with us here