koomalooma will exhibit at E-commerce Berlin Expo on February 15th. The event will take place at Station Berlin, the innovation hub and conference center. You can meet koomalooma team at Booth B16, next to the networking zone. To schedule a meeting, please get in touch with us here: http://business.koomalooma.com/contact-koomalooma/ koomalooma stand at E-commerce Berlin Expo We will be […]
Author: massi
Loyalty App for the Lightspeed E-commerce Platform
koomalooma launches the beta version of its loyalty App for the Lightspeed E-commerce Platform at the Lightspeed Connect event in Utrecht. Lightspeed merchants can now offer koomalooma, the most frictionless loyalty program to their customers to increase retention and sales easily. About Lightspeed Platform and Apps Lightspeed an all-in-one eCommerce solution for independent retailers […]
Grow digital sales in emerging markets
Emerging markets represent a tremendous opportunity in the digital and e-commerce space. In this post, we will explore the possibility of introducing mobile data and airtime wallets to grow digital sales in emerging markets such as South East Asia, India, Africa and Latin America. Digital Finance and Emerging Markets According to a report by […]
Mobile Carrier Billing and Loyalty Program in a single solution
In this post we announce the possibility for our partners to combine the powerful reach and user flows of mobile carrier billing payment channel with the retention and incentivisation boost of the koomalooma loyalty platform. koomalooma, thanks to its partnerships with mobile operators and mobile payments PSPs, now provides merchants with Mobile Carrier Billing and […]
Loyalty program solutions for E-commerce stores
With the growing competition on price and on advertising traffic, e-commerce retailers are increasing their effort on customer retention. In this article, we will describe possible Loyalty program solutions for E-commerce stores. Key questions for choosing Loyalty program solutions for E-commerce stores The type of solution most suitable to an e-commerce store depends on many […]
How much should digital businesses focus on acquisition vs. retention?
The digital business environment is hyper-competitive. Digital retailers whether e-commerce stores, content providers or app publishers need to continuously renew their marketing strategies, making use of the most performing channels and tools to grow and succeed. Online marketers use available data to define the best possible strategy and select the most performing “mix” of tools, […]
Targeting Millennials with a Digital Loyalty Strategy
Millennials are the largest segment of the population with disposable income in the US, most of Europe and the more advanced markets. This is why Millennials are the natural choice when defining a target for e-commerce, m-commerce or mobile app businesses. Mobile and online businesses compete fiercely through advertising campaigns in order to attract users […]
What is a BPaaS and what are the advantages of using a BPaaS for loyalty.
Koomalooma is the world’s first Loyalty BPaaS (Buisness Process as-a-Service) and this makes our solution unique with many advantages for our partners. In this post we would like to describe what is a BPaaS and what are the advantages of using a BPaaS for Loyalty. What is a BPaaS? If were to build a […]
Too many loyalty programs and why coalition is the answer
In this post we will dive into one of the top issues affecting loyalty programs. We will see that there are too many loyalty programs and why coalition is the answer. Too many loyalty programs According to a research on American consumers (Bond 2016), each customer is registered to 13.7 different loyalty programs, but is actually […]
What is the difference between koomalooma and a loyalty SaaS?
We define ourselves a coalition loyalty platform-as-a-Service. What does this mean and what is the difference between koomalooma and a loyalty SaaS? Loyalty SaaS koomalooma Cloud based sowftware (API or Plugin integration) Cloud based software (API or Plugin integration) Merchant defines loyalty strategy and campaigns (how many points to issue for purchase/action) Merchant defines […]