acquisition vs retention

How much should digital businesses focus on acquisition vs. retention?

The digital business environment is hyper-competitive. Digital retailers whether e-commerce stores, content providers or app publishers need to continuously renew their marketing strategies, making use of the most performing channels and tools to grow and succeed. Online marketers use available data to define the best possible strategy and select the most performing “mix” of tools, […]

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What is the difference between koomalooma and a loyalty SaaS?

We define ourselves a coalition loyalty platform-as-a-Service. What does this mean and what is the difference between koomalooma and a loyalty SaaS?   Loyalty SaaS koomalooma Cloud based sowftware (API or Plugin integration) Cloud based software (API or Plugin integration) Merchant defines loyalty strategy and campaigns (how many points to issue for purchase/action) Merchant defines […]

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kooma∙looma at Gamescom 2016

We are just back from Cologne, and after one day of relax we are here to share the experience  of kooma∙looma at Gamescom 2016. What is Gamescom Gamescom is the biggest game trade fair in Europe. Hundreds of thousands of gamers from all over Europe gather in the Köln Messe to interact with their favourite games, to […]

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kooma·looma exhibits at Gamescom 2016 in August

kooma·looma exhibits at Gamescom 2016 in August. With a dedicated booth at this year’s event in Cologne, We will introduce our loyalty platform for the games industry and present the results of research conducted on Turkish gamers. Gamescom, Europe’s epicentre for games and gamers, is a very important event for us because it gives us a chance to present kooma·looma to […]

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