loyalty program framework for e-commerce

Loyalty program solutions for E-commerce stores

With the growing competition on price and on advertising traffic, e-commerce retailers are increasing their effort on customer retention. In this article, we will describe possible Loyalty program solutions for E-commerce stores. Key questions for choosing Loyalty program solutions for E-commerce stores The type of solution most suitable to an e-commerce store depends on many […]

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acquisition vs retention

How much should digital businesses focus on acquisition vs. retention?

The digital business environment is hyper-competitive. Digital retailers whether e-commerce stores, content providers or app publishers need to continuously renew their marketing strategies, making use of the most performing channels and tools to grow and succeed. Online marketers use available data to define the best possible strategy and select the most performing “mix” of tools, […]

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What is the difference between koomalooma and a loyalty SaaS?

We define ourselves a coalition loyalty platform-as-a-Service. What does this mean and what is the difference between koomalooma and a loyalty SaaS?   Loyalty SaaS koomalooma Cloud based sowftware (API or Plugin integration) Cloud based software (API or Plugin integration) Merchant defines loyalty strategy and campaigns (how many points to issue for purchase/action) Merchant defines […]

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